Escom B. Rismo

About the author: Conquest Graphics is an online printing company specializing in brochure printing, newsletter printing and more with top-shelf quality.

Thicker Business Cards Stand Out in Crowd

Open your desk drawer or wallet and pull out a business card - any business card will do and this is not the start of a conjuring trick!

I want you to feel the card - how does it fit with your fingers; does it feel robust; does it say, “I’m good quality” or is it simply a floppy piece of card with some numbers on it? Ask yourself seriously if it looks and feels right and now ask if it could be better!

Of course it can be better but so often business cards are relegated to low priority when it comes to design and quality and yet these little pieces of paper and card are working for your business and your image 24/7 and 365 days a year.

A simple and cost effective means of upgrading your business card is to quite simply improve the quality of the card being used to make them; a step up a few rungs of the quality grade scale will make an enormous difference in terms of what it communicates to whoever receives one.

A good heavy card paper will impart a feeling of luxury without the glamor; solidity and robustness which are essential in forging trust with new contacts and prospects; a feeling your business has been established for some time and is likely to be around for some time yet to come - all positive perceptions and very useful when introductions are first being made.

Just as importantly, you want your business card to stand out from the herd - a busy executive or decision maker is going to have a stack of business cards and most will be homogenously boring as they will be made from the same paper card, same colors (white and black) and the same, unimaginative name and contact information. This is a golden opportunity to really make a statement not only when you give your business card but whenever the recipient uses it or is looking for it.

Heavy business cards stand out in a pile of cards simply because they are thicker - here’s a tip, go for the heaviest grade of paper you can afford; cost should not be such an issue as paper is not that expensive but you will ensure without any design work involved that your card is going to stand out instantly to the recipient when they are hunting through a deck of business cards searching for yours.

Going large on your card is not such a good idea - use standard sizing so the recipient can still keep the card in their wallet or purse; if is won’t fit in there it is likely to get lost or even tossed in the trash. Color is also important when promoting your business through any item of your stationery but extremely so with your business card; think about using bright vibrant colors for the backdrop to the card to make it more noticeable but you can also opt for more subdued designs as long as they sufficiently make your card differentiated from the rest of the competition’s offerings.

Our subliminal awareness of asset protection may have been derived from nursery tales or from childhood memories. The stories and nursery rhymes our teachers taught us during our tender years may have helped prepare us for the huffing and puffing wolves.
Remember the days when our parents or grandparents narrated the story of The Three Little Pigs before bedtime? The Three Little Pigs may have been a metaphorical allegory about asset protection, a traditional folk tale that illustrates the importance of building strong legal structures. Those who fail to effectively anticipate external threats when the Big Bad Wolf comes knocking at the door will pay a high price.

Property is constantly under siege. It has innate centripetal and attractive forces that seduce the rapacious treasure hunters. The invasion often resembles the Allied operation. against the Normandy coast of France on D-Day and the assault of Leningrad by the German Army. The court battle that ensues is wearisomely protracted and costly.
Asset protection is pivotal under siege conditions. One-sided matches will take place in the absence of legal structures designed to insulate property from the onslaught of invaders. One mean rule for those with lean wealth is: “Guard thy treasures from loss.” George S. Clason in The Richest Man in Babylon (1926) wrote, “Gold in a man’s purse must be guarded with firmness, else it be lost. Thus it is wise that we must first secure small amounts, and learn to protect before the gods entrust us with larger.”
Once you start building your financial empire, you must prepare to defend the fort from rampaging raiders. just like in conventional warfare with combatants making full use of warplanes, tanks, missiles, warships, artillery and small arms, you must deploy the legal weapons at your disposal. But there are certain things you just should not do. Thou shalt not defraud creditors. Thou shalt not engage in money laundering and other unlawful activities. Thou shalt not amass legitimate wealth without knowing about asset protection. No, not measures that employ elaborate electronically guarded safe-deposit vaults, electrified fences and stone walls around estates and a complex system of guards, watchmen and locks in dwellings to protect propertied domains, True asset protection goes beyond these palliative remedies. Once a lawsuit is filed against property owners who are clueless about asset protection, it will not be a game. It will be a massacre.

Asset protection planning, even at its base level, is no area for rookies or do-it-yourselves. Asset protection evolved after numerous experimentation.
is now a coalescence of several branches of law, taking the eclectic features of civil law, commercial law, remedial law, criminal law, tort law, banking law, insolvency law, taxation, land titles and deeds and others. It is a study of legal structures (organizations), devices and methods of insulating properties and diminishing liability or lawsuit exposure. The prime object of asset protection is to help you avoid fraudulent conveyances and to restructure your financial affairs with the goal of diffusing or minimizing the risk of loss from potential suits.
Law schools do not teach asset protection law as a separate discipline. Asset protection law has remained a complex enigma, even to most lawyers. The intricate secrets of asset protection law have largely remained unknown to most students of law who may know only the rudimentary “limited liability” principles found in corporation law and limited partnership law. Many Filipinos have asked the age-old question: “How should the family estate be legally protected?” This book may help provide some answers to this legal inquiry.